When you are creating a website layout, it is not just about working with text. Without a well composed layout your website would basically fall apart and look very unorganized. The key to mastering layout and composition is to think like a designer. Below are three principles of website layout that you should consider when approaching web design.


The definition of contrast for website layout is the general idea that items are different in a layout. In practice, contrast can be a very helpful visual aid used in the process of catching a reader’s visual attention, and also demand the focus of the present viewer. Many strategies can be approached to create content that emphasizes contrast. Modifying the dimensions of an object, choosing colors that stand out, or mixing up different font styles are good examples. You can relate contrast to the hierarchical structure of your layout, which can help direct the viewer when they are viewing your work. Defining a hierarchical layout is a rather simple concept: Just figure out the chosen elements you wish to attract your readers to, then apply contrast to allow more focus on these items, rather than other page elements. Here’s a tip: Embolden higher level elements, to get more eye attention from your viewers.


In using repetition, your projects should have a structured layout, with repetitive elements as part of a foundation. In other words, look for strategies that will reinforce your design via the use of repetitiveness. Let’s say a specific palette was used for color. Commit yourself to using only these colors. Commit yourself to using a specific header style only. Applying repetitive principles makes your content simpler for the average viewer to take in.

Principles such as these are often ignored but important elements of design. It’s easy to overlook them, but they’re part of everything you do. Focusing on your website layout will create stunning and professional web projects.