Web Design forms the visual interpretation of an idea in web page form. When designing a website, it is important to make sure you have a strong and structured foundation for successful development from the ground up. In this article, we will focus on the importance of choosing your site content, and web page typography. Additional information can be found at the page Content design – planning, writing and managing content for more detail.
Web Design Content
One of the most basic principles of design is the idea that “Content is King.” The designer’s one essential task is to interpret and communicate the content, and this means that the design must ultimately reflect the spirit of the content. So how does content influence design, and what should you be looking for as you’re preparing? There are three main attributes of content that influences a design: The target audience, tone and purpose. Only after you address these content areas are you then ready to begin your designing.
Web Design Typography
Upon figuring out your typography, it is often helpful to put together what is known as a Style Guide. A Style Guide is a reference document with multiple instances of typography that you’ll be using throughout your website or application. If you were designing a website that has a lot of news articles or even a blog, your style guide would contain the following:
- Headline text
- “B Head” or sub head text,
- Navigation text
- Body copy
- Bind line text
A Style Guide will help you with good site structure, an overall better design, and a better user experience. The first thing you need to know about typography is that some fonts are very unattractive, and that good fonts are often taken for granted. Don’t just choose a font that you think looks okay for your website. Invest the time to get to know the typefaces, and choose one that really suits your content well.